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type:"article"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Family brand"
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Beziehungsmarketing
Brand architecture
381
Markenarchitektur
381
Brand management
283
Markenführung
283
Corporate reputation
182
Firmenimage
182
Brand image
86
Markenimage
86
Corporate culture
84
Unternehmenskultur
84
Brand
70
Markenartikel
69
Consumer behaviour
65
Konsumentenverhalten
65
Corporate Social Responsibility
55
Corporate social responsibility
55
Marketing management
51
Marketingmanagement
51
Public relations
46
Öffentlichkeitsarbeit
46
Corporate branding
41
Relationship marketing
24
Stakeholder
24
Corporate brand
22
Cultural heritage
22
Kulturgüter
22
Reputation
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Großbritannien
17
Lieferantenmanagement
17
Supplier relationship management
17
United Kingdom
17
Business ethics
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Unternehmensethik
16
Brand extension
15
Corporate identity
15
Markentransfer
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English
24
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Balmer, John M. T.
2
Iglesias, Oriol
2
Mingione, Michela
2
Ab Hamid, Siti Ngayesah
1
Anisimova, Tatiana
1
Barrio-García, Salvador del
1
Batista-Foguet, Joan Manel
1
Bebek, Gaye
1
Berggren, Björn
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Essamri, Azzouz
1
Foscht, Thomas
1
Gupta, Suraksha
1
Hur, Won-Moo
1
Ind, Nicholas
1
Jung, Chang Mo
1
Jusoh, Wan Jamaliah Wan
1
Kashif, Muhammad
1
Khan, Imran
1
Kitchen, Philip J.
1
Laws, Susan Marie
1
Leoni, Luna
1
Liu, Yeyi
1
Lombart, Cindy
1
Louis, Didier
1
McKechnie, Sally
1
Miller, Elizabeth G.
1
Milne, George R.
1
Ozdemir, Sena
1
Parsons, Andrew Grant
1
Perepelkin, Jason
1
Petrescu, Maria
1
Prados-Peña, Ma. Belén
1
Qu, Hailin
1
Rahman, Zillur
1
Ratma, Mobin
1
Rindell, Anne
1
Sharifah Faridah Syed Alwi
1
Silver, Lars
1
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Corporate social responsibility and environmental management
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business competition and growth : IJBCG
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
2
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
3
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
4
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
5
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
6
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
7
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Saved in:
8
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
9
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
10
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
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