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~subject:"Consumer behaviour"
~subject:"Preismanagement"
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Consumer behaviour
Preismanagement
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261
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4
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2
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Betriebliches Umweltmanagement in Deutschland : eine Positionsbestimmung aus Sicht von Politik, Wissenschaft und Praxis ; Vortragsband zur Herbsttagung der "Wissenschaftlichen Kommission Umweltwirtschaft" im Verband der Hochschullehrer für Betriebswirtschaft e.V., 12. bis 14. November 1998, Johannes-Gutenberg-Universität Mainz
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Controlling, Finanzierung, Produktion, Marketing
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Führerschaft in Märkten : Nutzung und Sicherung von Erfolgspotenzialen ; Jahrestagung 2002 der GfK-Nürnberg e.V.
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of contemporary marketing in China : theories and practices
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Innovation und Absatz
1
Interkulturelles Management : theoretische Fundierung und funktionsbereichsspezifische Konzepte ; [Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft e.V., die am 15. und 16. März 1996 in Bamberg stattfand]
1
International advertising and communication : current insights and empirical findings
1
International fragmentation : impacts and prospects for manufacturing, marketing, economy, and growth
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
Saved in:
2
Investigation to determine elements influencing customer's satisfaction in the B2C electronic retailing marketplaces
Ehsani, Fatemeh
;
Hosseini, Monireh
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 321-344
Persistent link: https://www.econbiz.de/10014380915
Saved in:
3
The impact of demonetization on the impulse buying behavior of FMCG consumers
Pandya, Prashant Ravindrakumar
;
Pandya, Kerav
- In:
The IUP journal of management research : IJMR
17
(
2018
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10011980602
Saved in:
4
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
5
An analysis of the determinants of consumer purchase behavior towards green FMCG products
Tandon, Manvinder Singh
;
Sethi, Vaishali
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011749537
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6
Resale price maintenance post Leegin : a model of RPM incentives
Comanor, William S.
;
Salant, David J.
- In:
Review of industrial organization : RIO
50
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011781934
Saved in:
7
Should the devil wear Prada? : analyzing consumers' responses to luxury branding
Gheisary, Esmira
- In:
International fragmentation : impacts and prospects for …
,
(pp. 19-35)
.
2016
Persistent link: https://www.econbiz.de/10011550836
Saved in:
8
Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank
;
Saxton, M. Kim
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
Saved in:
9
Consumer attitudes toward online video game purchases
Ozuem, Wilson
;
Borrelli, Michael
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 83-112)
.
2015
Persistent link: https://www.econbiz.de/10010481708
Saved in:
10
Marketing in volatilen Märkten
Liebl, Hildegard
;
Seiger, Denny
- In:
Controlling, Finanzierung, Produktion, Marketing
,
(pp. 485-513)
.
2014
Persistent link: https://www.econbiz.de/10010527326
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