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~subject:"Internet marketing"
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Internet marketing
Theory
Hörfunkwerbung
161
Radio advertising
161
Advertising effects
32
Werbewirkung
32
Deutschland
31
Germany
31
USA
28
United States
28
Advertising
26
Werbung
26
Fernsehwerbung
25
Television advertising
25
Theorie
22
Fernsehen
16
Television
16
Online-Marketing
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Consumer behaviour
12
Konsumentenverhalten
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Broadcasting industry
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Rundfunksender
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10
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Psychology of advertising
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Werbepsychologie
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Media industries
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Dukes, Anthony
4
Gal-Or, Esther
3
Reinares-Lara, Eva
2
Reinares-Lara, Pedro
2
Aggarwal, Amit
1
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1
Anderson, Simon P.
1
Brown, Keith C.
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Cauberghe, Veroline
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1
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1
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1
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1
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1
Holden, Steinar
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1
Joshi, Harit
1
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1
Jun, Sung Jae
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Journal of economics & management strategy : JEMS
3
Economics letters
2
Information economics and policy : IEP
2
Interfaces : the INFORMS journal on the practice of operations research
2
Media-Perspektiven
2
The journal of media economics
2
Globalisation : effects on enterprises, employment and government : Tagungsband zur INFER-Jahrestagung 1999
1
Handbook of media economics ; Volume 1A
1
Handbook of media economics ; volume 1
1
Handbook on the economics of the media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Journal of political economy
1
Journal of public economic theory
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
The economic journal : the journal of the Royal Economic Society
1
The journal of business : B
1
The journal of industrial economics
1
The quarterly review of economics and business : journal of the Midwest Economics Association
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
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ECONIS (ZBW)
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1
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
2
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
3
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
4
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
5
Survey on revenue management in media and broadcasting
Pandey, Shinjini
;
Dutta, Goutam
;
Joshi, Harit
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011697267
Saved in:
6
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
Saved in:
7
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
8
Media company uses analytics to schedule radio advertisement spots
Venkatachalam, Saravanan
;
Wong, Fion
;
Uyar, Emrah
; …
- In:
Interfaces : the INFORMS journal on the practice of …
45
(
2015
)
6
,
pp. 485-500
Persistent link: https://www.econbiz.de/10011414876
Saved in:
9
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
10
Economics of advertising : the role of commercial media
Dukes, Anthony
- In:
Handbook on the economics of the media
,
(pp. 107-122)
.
2015
Persistent link: https://www.econbiz.de/10011339823
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