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~subject:"Markenführung"
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Search: subject_exact:"Computergraphik"
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653
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111
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The journal of product & brand management
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ECONIS (ZBW)
20
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1
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
2
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
3
Brand's visual identity on social media platforms : a content analysis
Harsandaldeep Kaur
;
Tanveer, Muhammad
;
Mahmood, Haider
; …
- In:
Global business & economics review
29
(
2023
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10014388550
Saved in:
4
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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5
Assessing brand performance consistency from consumer-generated media : the US hotel industry
Jeong, Miyoung
;
Shin, Hyejo Hailey
;
Lee, Minwoo
;
Lee, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2056-2083
Persistent link: https://www.econbiz.de/10014280925
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6
Organizational-level visual identity : an integrative literature review
Gregersen, Magnus Kristian
;
Johansen, Trine Susanne
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 441-456
Persistent link: https://www.econbiz.de/10013384913
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7
Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua
;
Pecot, Fabien
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
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8
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
9
Visual listening in : extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
Saved in:
10
Contemporary visual identities : mutant brands
Kreutz, Elizete de Azevedo
- In:
Handbook of research on driving industrial …
,
(pp. 129-144)
.
2020
Persistent link: https://www.econbiz.de/10012263761
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