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type:"book"
~person:"Ball, Donald A."
~person:"Zou, Shaoming"
~subject:"Brand image"
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Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing : Creative Research on Branding, Product Design/Innovation, and Strategic Though...
Swan, K. Scott
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2012
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Persistent link: https://www.econbiz.de/10012689175
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