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type:"book"
~subject:"Brand management"
~subject:"Markenführung"
~type_genre:"Bibliography included"
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Europäisches Brand Management : Entwicklung und Umsetzung erfolgreicher europäischer Marketingkonzepte
Bukhari, Imaan
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1999
Persistent link: https://www.econbiz.de/10001370917
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Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas P.
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1997
Persistent link: https://www.econbiz.de/10000987148
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