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United States
Marketingtheorie
1,258
Marketing theory
1,157
Marketing
488
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344
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338
Marketingmanagement
308
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299
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141
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94
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8
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Kotler, Philip
7
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4
Keller, Kevin Lane
4
Tadajewski, Mark
4
Beckman, Theodore N.
2
Brown, Edmund
2
Bubik, Roland
2
Davidson, William R.
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Converse, Paul D.
1
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1
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1
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1
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6
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3
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3
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing management : MM
4
SAGE library of marketing
4
Europäische Hochschulschriften / 5
2
Its Marketing series
2
Journal of historical research in marketing
2
Legends in marketing
2
Marketing intelligence & planning
2
McGraw-Hill series in marketing
2
Proceedings series / American Marketing Association
2
Working papers / Lancaster University Management School
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Bureau of Business Research, the University of Texas / Studies in Marketing
1
Cassell/Associated Business Programmes marketing library
1
College outline series, no. 83
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften : DuM
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Essentials of Marketing
1
Foundations and trends in marketing : FTMKT
1
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1
I.B.E.R. Special Publications, Institute of Business and Economic Research
1
International's series in marketing
1
Journal of financial services marketing : JFSM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing research : JMR
1
Literaturverz. S. 192 - 197
1
Marketing knowledge series
1
McGraw-Hill/Irwin series in marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
P-E Briefing Guides to E.E.G. The P-E Consulting Group Ltd.
1
Praeger special studies
1
Prentice Hall marketing
1
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1
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1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Reprints of economic classics
1
Research Programm in Marketing, Graduate School of Business Administration, University of Calif.
1
Research papers on marketing strategy
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ECONIS (ZBW)
102
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1
Reflections of eminent marketing scholars
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013175776
Saved in:
2
Conscious Capitalism : eine Analyse der Initiative und der Grundkonzeption dargelegt am Beispiel von Whole Foods Market
Veldung, Susanne
-
2017
Vor dem Hintergrund tiefgreifender gesellschaftlicher und wirtschaftlicher Veränderungsprozesse ergeben sich zunehmend Herausforderungen für die Unternehmens- und Markenführung. Dabei bestimmen zwei grundlegende Werte die Diskussion und eröffnen ein Spannungsfeld: Individualisierung -...
Persistent link: https://www.econbiz.de/10011625988
Saved in:
3
Is marketing a science : debate revisited
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471296
Saved in:
4
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
Saved in:
5
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
6
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
7
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
8
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
9
Special issue: Academy of Marketing Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
Saved in:
10
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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