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type:"journal"
~person:"Löffler, Michael"
~type:"article"
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Dauerhafte Konsumgüter
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Durable goods
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Löffler, Michael
Goering, Gregory E.
20
Mansoorian, Arman
7
Mohsin, Mohammed
7
Utaka, Atsuo
7
Pippenger, Michael Kirk
6
Waldman, Michael
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Cook, Steven
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Esteban, Susanna
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Fernández, Viviana
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Lizzeri, Alessandro
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Sagasta, Amagoia
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Schiraldi, Pasquale
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Shum, Matthew
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Anton, James J.
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Atasu, Atalay
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Attanasio, Orazio P.
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Baghestani, Hamid
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Bettas, Nikolaos
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Biglaiser, Gary
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Bond, Eric W.
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Chen, Jian
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Janssen, Maarten C. W.
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Koeniger, Winfried
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Long, Ngo Van
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Padula, Mario
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Roy, Santanu
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Journal of customer behaviour
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
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Measuring willingness to pay : do direct methods work for premium durables?
Löffler, Michael
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011399106
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2
Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael
;
Decker, Reinhold
- In:
Quantitative marketing and marketing management : …
,
(pp. 401-422)
.
2012
Persistent link: https://www.econbiz.de/10009621746
Saved in:
3
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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