Service satisfaction with premium durables : a cross-cultural investigation
Michael Löffler; Reinhold Decker
| Year of publication: |
2012
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|---|---|
| Authors: | Löffler, Michael ; Decker, Reinhold |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 401-422
|
| Subject: | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dauerhafte Konsumgüter | Durable goods | Kraftfahrzeug | Motor vehicle | Luxusgüter | Luxury goods | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Kollektivismus | Collectivism | Vergleich | Comparison | Japan | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621746