The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Year of publication: |
December 2015
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Authors: | Frank, Björn ; Enkawa, Takao ; Schvaneveldt, Shane J. |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 51.2015, p. 261-278
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Subject: | Repurchase intent | Customer loyalty | Public brand image | Culture | Individualism | Collectivism | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Kollektivismus | Beziehungsmarketing | Relationship marketing | Individualismus | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Soziale Werte | Social values | Vergleich | Comparison |
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