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type_genre:"Übersichtsarbeit"
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Strategic sales and strategic marketing
5
Marketing-mix strategies - product strategy and promotion strategy
2
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Executing strategy for business results
1
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ECONIS (ZBW)
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1
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
2
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
3
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
4
An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda
;
Ferrell, Odies C.
- In:
Strategic sales and strategic marketing
,
(pp. 69-82)
.
2011
Persistent link: https://www.econbiz.de/10008798057
Saved in:
5
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
6
A stage model for transitioning to KAM
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1027-1048
Persistent link: https://www.econbiz.de/10003902422
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7
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
8
The role of strategic selling in the company turnaround process
Harker, Michael
;
Harker, Debra
-
2009
Persistent link: https://www.econbiz.de/10003836362
Saved in:
9
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
10
Tendensen in industrieel koopgedrag en industrie͏̈le marketing
Matthyssens, Paul
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
44
(
1990
)
2
,
pp. 175-202
Persistent link: https://www.econbiz.de/10001087114
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