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type_genre:"Accompanied by computer file"
~accessRights:"free"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Virtual reality"
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Social web
Virtual reality
110
Virtuelle Realität
108
Consumer behaviour
36
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36
Social Web
31
Virtual organization
21
Virtuelle Organisation
21
virtual reality
21
Augmented reality
19
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18
augmented reality
18
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16
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16
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13
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13
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13
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12
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10
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9
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Flavián Blanco, Carlos
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Brendel, Alfred Benedikt
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1
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1
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1
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1
Germasheva, Tatyana M.
1
Giampietri, Elisa
1
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1
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Psychology & marketing
4
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2
The international journal of business science & applied management : IJBSAM
2
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1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European research studies
1
Foundations of Management : the journal of Warsaw University of Technology
1
International journal of consumer studies
1
International journal of information systems and supply chain management : IJISSCM ; an official publication of the Information Resources Management Association
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of product development : IJPD
1
Internet policy review : journal on internet regulation
1
Journal of behavioral and experimental economics
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economics, finance & administrative science
1
Journal of global fashion marketing : JGfM
1
Journal of global information management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of open innovation : technology, market, and complexity
1
Journal of the Academy of Marketing Science
1
Research in international business and finance
1
The international review of retail, distribution and consumer research
1
Wine Economics and Policy
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ECONIS (ZBW)
31
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1
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
4
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
5
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
6
MetaMoney : exploring the intersection of financial systems and virtual worlds
Kumar, Satish
;
Sureka, Riya
;
Lucey, Brian M.
;
Dowling, …
- In:
Research in international business and finance
68
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014451854
Saved in:
7
Exposure to immersive virtual environments decreases present bias
Faralla, Valeria
;
Innocenti, Alessandro
;
Baraldi, Stefano
; …
- In:
Journal of behavioral and experimental economics
108
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014490141
Saved in:
8
The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
9
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
Saved in:
10
Metaverse technologies in product management, branding and communications : virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Kshetri, Nir
- In:
Central European Management Journal
31
(
2023
)
4
,
pp. 511-521
Persistent link: https://www.econbiz.de/10014515845
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