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type_genre:"Accompanied by computer file"
~person:"Burmann, Christoph"
~type_genre:"Thesis"
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Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
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2014
Persistent link: https://www.econbiz.de/10010464274
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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