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type_genre:"Accompanied by computer file"
~subject:"Relationship marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Virtual reality"
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Relationship marketing
Social web
Virtual reality
1,084
Virtuelle Realität
1,062
Social Web
348
Consumer behaviour
331
Konsumentenverhalten
331
Virtual organization
200
Virtuelle Organisation
200
Virtual team
156
Virtuelles Team
156
Augmented reality
125
E-commerce
108
Electronic Commerce
107
Online retailing
102
Online-Handel
102
E-Learning
94
E-learning
94
virtual reality
93
Beziehungsmarketing
71
Internet marketing
69
Online-Marketing
69
Tourism
69
Tourismus
69
Computerspiel
67
Video game
67
Einzelhandel
64
Experiment
64
Retail trade
64
Tourism industry
60
Tourismuswirtschaft
60
Internet
56
augmented reality
56
Customer satisfaction
50
Innovation adoption
50
Innovationsakzeptanz
50
Kundenzufriedenheit
50
Brand management
48
Markenführung
48
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47
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Accompanied by computer file
Aufsatz in Zeitschrift
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25
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Flavián Blanco, Carlos
5
Ruyter, Ko de
5
Barnes, Stuart J.
4
Chylinski, Mathew
4
Heller, Jonas
4
Ibáñez-Sánchez, Sergio
4
Mahr, Dominik
4
Orús, Carlos
4
Buhalis, Dimitrios
3
Dholakia, Nikhilesh
3
Dwivedi, Yogesh Kumar
3
Fang, Yulin
3
Haenlein, Michael
3
Hilken, Tim
3
Kaplan, Andreas M.
3
Loureiro, Sandra Maria Correia
3
Rauschnabel, Philipp A.
3
Vogel, Douglas R.
3
Abosag, Ibrahim
2
Ahn, Sun Joo
2
Balakrishnan, Janarthanan
2
Ben Saad, Sihem
2
Berman, Barry
2
Bigné Alcañiz, J. Enrique
2
Boardman, Rosy
2
Cham Tat Huei
2
Chen, Huan
2
Choura, Fatma
2
Denegri-Knott, Janice
2
Dennis, Alan
2
Ding, Zhihua
2
Eloy, Sara
2
Eugene Cheng-xi Aw
2
Gadalla, Eman
2
Haruvy, Ernan
2
Henderson, Geraldine Rosa
2
Hirsch, Peter B.
2
Hollensen, Svend
2
Hughes, David Laurie
2
Jain, Varsha
2
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Journal of business research : JBR
19
Journal of retailing and consumer services
16
International journal of networking and virtual organisations : IJNVO
11
Psychology & marketing
11
Technological forecasting & social change : an international journal
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing management : MM
8
Business horizons
7
International journal of retail and distribution management
5
Journal of management information systems : JMIS
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Tourism management : research, policies, practice
5
Information systems research : ISR
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of product development : IJPD
4
Southern economic journal
4
Asia Pacific journal of marketing and logistics
3
Business & information systems engineering
3
Computational and mathematical organization theory
3
Electronic commerce research
3
Human resource management review
3
International journal of hospitality management
3
Journal of behavioral and experimental economics
3
Journal of consumer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of internet commerce
3
Journal of service management
3
Management information systems : mis quarterly
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Young consumers : insight and ideas for responsible marketers
3
Advances in developing human resources : ADHR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Decision sciences : DS
2
Electronic markets : the international journal on networked business
2
Human systems management : HSM
2
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
394
Showing
1
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10
of
394
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date (oldest first)
1
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
6
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
7
MetaMoney : exploring the intersection of financial systems and virtual worlds
Kumar, Satish
;
Sureka, Riya
;
Lucey, Brian M.
;
Dowling, …
- In:
Research in international business and finance
68
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014451854
Saved in:
8
Exposure to immersive virtual environments decreases present bias
Faralla, Valeria
;
Innocenti, Alessandro
;
Baraldi, Stefano
; …
- In:
Journal of behavioral and experimental economics
108
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014490141
Saved in:
9
The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
10
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
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