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type_genre:"Accompanied by computer file"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Search: subject_exact:"Virtual reality"
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Social web
Virtual reality
1,157
Virtuelle Realität
1,141
Social Web
364
Consumer behaviour
342
Konsumentenverhalten
342
Virtual organization
205
Virtuelle Organisation
205
Virtual team
157
Virtuelles Team
157
Augmented reality
125
Electronic Commerce
120
E-commerce
118
Online retailing
105
Online-Handel
105
E-Learning
100
E-learning
100
virtual reality
93
Beziehungsmarketing
77
Relationship marketing
77
Internet
75
Internet marketing
70
Online-Marketing
70
Tourism
70
Tourismus
70
Computerspiel
69
Video game
69
Experiment
65
Einzelhandel
64
Retail trade
64
Theorie
63
Theory
63
Tourism industry
60
Tourismuswirtschaft
60
augmented reality
56
Innovation
52
Innovation adoption
51
Innovationsakzeptanz
51
Customer satisfaction
50
Kundenzufriedenheit
50
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343
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21
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Accompanied by computer file
Aufsatz in Zeitschrift
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Article in journal
348
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95
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95
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25
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25
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17
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344
German
19
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Barnes, Stuart J.
4
Flavián Blanco, Carlos
4
Dholakia, Nikhilesh
3
Dwivedi, Yogesh Kumar
3
Fang, Yulin
3
Haenlein, Michael
3
Ibáñez-Sánchez, Sergio
3
Kaplan, Andreas M.
3
Loureiro, Sandra Maria Correia
3
Orús, Carlos
3
Vogel, Douglas R.
3
Abosag, Ibrahim
2
Ahn, Sun Joo
2
Balakrishnan, Janarthanan
2
Ben Saad, Sihem
2
Bigné Alcañiz, J. Enrique
2
Buhalis, Dimitrios
2
Cham Tat Huei
2
Chen, Huan
2
Choura, Fatma
2
Denegri-Knott, Janice
2
Dennis, Alan
2
Ding, Zhihua
2
Eloy, Sara
2
Eugene Cheng-xi Aw
2
Gadalla, Eman
2
Haruvy, Ernan
2
Henderson, Geraldine Rosa
2
Hirsch, Peter B.
2
Hollensen, Svend
2
Hughes, David Laurie
2
Jain, Varsha
2
Jung, Yoonhyuk
2
Kandaurova, Maria
2
Keeling, Kathy
2
Kim, Jooyoung
2
Krishen, Anjala S.
2
Kumar, Satish
2
Langaro, Daniela
2
Lee, Seung Hwan Mark
2
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Journal of business research : JBR
16
International journal of networking and virtual organisations : IJNVO
11
Journal of retailing and consumer services
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Psychology & marketing
9
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
Business horizons
6
Journal of management information systems : JMIS
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Information systems research : ISR
4
International journal of consumer studies
4
International journal of product development : IJPD
4
Southern economic journal
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Business & information systems engineering
3
Computational and mathematical organization theory
3
Electronic commerce research
3
Human resource management review
3
International journal of contemporary hospitality management
3
Journal of behavioral and experimental economics
3
Journal of consumer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Management information systems : mis quarterly
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Advances in developing human resources : ADHR
2
Decision sciences : DS
2
Electronic markets : the international journal on networked business
2
Human systems management : HSM
2
International journal of advertising : the review of marketing communications
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business : IJEB
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
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ECONIS (ZBW)
364
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364
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1
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
4
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
5
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
6
MetaMoney : exploring the intersection of financial systems and virtual worlds
Kumar, Satish
;
Sureka, Riya
;
Lucey, Brian M.
;
Dowling, …
- In:
Research in international business and finance
68
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014451854
Saved in:
7
Exposure to immersive virtual environments decreases present bias
Faralla, Valeria
;
Innocenti, Alessandro
;
Baraldi, Stefano
; …
- In:
Journal of behavioral and experimental economics
108
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014490141
Saved in:
8
The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
9
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
Saved in:
10
Metaverse technologies in product management, branding and communications : virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Kshetri, Nir
- In:
Central European Management Journal
31
(
2023
)
4
,
pp. 511-521
Persistent link: https://www.econbiz.de/10014515845
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