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type_genre:"Advisory report"
~person:"Coulter, Keith S."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Preis
7
Price
7
Consumer behaviour
6
Konsumentenverhalten
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5
Pricing strategy
5
Metaphors
2
Perception
2
Price location
2
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1
Behavioral price research
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Internal reference prices
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behavioral pricing
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birthday-number effect
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Coulter, Keith S.
Asche, Frank
14
Oglend, Atle
14
Bessler, David A.
12
Hammoudeh, Shawkat
9
Homburg, Christian
9
Kinnucan, Henry W.
9
Monroe, Kent B.
9
Schroeder, Ted C.
9
Chavas, Jean-Paul
8
Etienne, Xiaoli Liao
8
Irwin, Scott H.
8
Oczkowski, Edward A.
8
Apergēs, Nikolaos
7
Cardebat, Jean-Marie
7
Cramon-Taubadel, Stephan von
7
Gordon, Daniel V.
7
Miljkovic, Dragan
7
Popkowski Leszczyc, Peter T. L.
7
Ashenfelter, Orley
6
Brorsen, B. Wade
6
Chevallier, Julien
6
Efken, Josef
6
Feinberg, Robert Mark
6
Grewal, Dhruv
6
Nielsen, Max
6
Otero, Jesús G.
6
Smyth, Russell
6
Yilmazkuday, Hakan
6
Berndt, Ernst R.
5
Brown, Stephen P. A.
5
Cheng, Lillian L.
5
Dewenter, Ralf
5
Eckert, Andrew
5
Etro, Federico
5
Ginsburgh, Victor
5
Graddy, Kathryn
5
Han, Heesup
5
Hennessy, David A.
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Highfill, Jannett K.
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AMS review : official publication of the Academy of Marketing Science
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of retailing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
7
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1
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
2
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
3
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
4
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
5
Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 224-237
Persistent link: https://www.econbiz.de/10009777134
Saved in:
6
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
7
The effects of physical distance between regular and sale prices on numerical difference perceptions
Coulter, Keith S.
;
Norberg, Patricia A.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 144-157
Persistent link: https://www.econbiz.de/10003860491
Saved in:
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