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type_genre:"Amtsdruckschrift"
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Green marketing
94
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Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
Green advertising and the reluctant consumer
5
Driving green consumerism through strategic sustainability marketing
4
Handbook of research on consumerism in business and marketing : concepts and practices
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Continuing to broaden the marketing concept : making the world a better place
2
Corporate social responsibility and sustainability : from values to impact
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Responsible management in emerging markets : a multisectoral focus
2
The Oxford handbook of business and the natural environment
2
The Routledge companion to advertising and promotional culture
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Web-based green products life cycle management systems : reverse supply chain utilization
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
1
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Business management and environmental stewardship : environmental thinking as a prelude to management action
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China's new deal : economic development under international financial crisis
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1
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Cut carbon, grow profits : business strategies for managing climate change and sustainability
1
Designing and communicating experience
1
Die künftige Rolle des Lebensmitteleinzelhandels in der Wertschöpfungskette : Chancen, Perspektiven, Risiken
1
Enhancing knowledge development in marketing ; Vol. 21
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
Ethics, social responsibility and sustainability in marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Fostering global entrepreneurship through business model innovation
1
Global perspectives on contemporary marketing education
1
Handbook of research on green economic development initiatives and strategies
1
Information technology in environmental engineering : selected contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013) ; [held in July 2013, in Lüneburg, Germany]
1
Labelling strategies in environmental policy
1
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ECONIS (ZBW)
95
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Green marketing as a business model innovation for Mexican cosmetics startups
Thiebaut, Renata
;
Miranda, Alexa Frias
- In:
Fostering global entrepreneurship through business …
,
(pp. 134-183)
.
2024
Persistent link: https://www.econbiz.de/10014470473
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2
Factors influencing young consumers buying behaviour towards green products
Swar, Biranchi Narayan
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 239-253)
.
2023
Persistent link: https://www.econbiz.de/10014429384
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3
Understanding green marketing in agriculture : a stakeholder analysis in Angola
Garwi, Jabulani
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 160-177)
.
2023
Persistent link: https://www.econbiz.de/10014414205
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4
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
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5
Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success
Muchenje, Chenjerai
;
Tapera, Musekiwa Clinton
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 465-484)
.
2023
Persistent link: https://www.econbiz.de/10014414299
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6
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
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7
Green is in fashion : eco-design and circular economy strategies in the fashion industry
Chamorro Mera, Antonio
;
Robina-Ramírez, Rafael
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 49-63)
.
2023
Persistent link: https://www.econbiz.de/10014320630
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8
Want to be rewarded for recycling? : with RECICLOS you can!
Palacios-González, M. Manuela
;
Janita-Muñoz, M. Soledad
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 85-101)
.
2023
Persistent link: https://www.econbiz.de/10014320642
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9
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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10
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
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