//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Arbeitspapier"
~institution:"Erasmus Research Institute of Management"
~type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theorie
7
Theory
7
Marketing
5
Marketing management
5
Marketingmanagement
5
Forecasting model
2
Market share
2
Marktanteil
2
Prognoseverfahren
2
Advertising effects
1
Brand
1
Brand management
1
Computer-assisted marketing
1
Corporate reputation
1
Distribution channel
1
Dynamische Wirtschaftstheorie
1
Econometric model
1
Economic dynamics
1
Electric power industry
1
Elektrizitätswirtschaft
1
Firmenimage
1
Forecast
1
IT-gestütztes Marketing
1
Markenartikel
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Preismanagement
1
Pricing strategy
1
Prognose
1
Statistical method
1
Statistische Methode
1
Time series analysis
1
Vertriebsweg
1
Werbewirkung
1
Zeitreihenanalyse
1
Ökonometrisches Modell
1
more ...
less ...
Online availability
All
Free
5
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Arbeitspapier
Aufsatzsammlung
Working Paper
9
Graue Literatur
7
Non-commercial literature
7
Language
All
English
9
Author
All
Franses, Philip Hans
3
Dekimpe, Marnik G.
2
Fok, Dennis
2
Hanssens, Dominique M.
2
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Horváth, Csilla
1
Langerak, Fred
1
Loef, Joost
1
Nijs, Vincent R.
1
Paap, Richard
1
Raaij, Willem Fred van
1
Riel, Cees B. M. van
1
Soethoudt, Han
1
Steenkamp, Jan-Benedict E. M.
1
Wierenga, Berend
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
27
Edward Elgar Publishing
9
Econometrisch Instituut <Rotterdam>
6
Springer-Verlag GmbH
5
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
4
Macquarie University / Department of Economics
4
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
3
INSEAD
3
Springer Gabler <Firma>
3
W. Kohlhammer GmbH
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Belkereskedelmi Kutató Intézet <Budapest>
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Center for International Food and Agricultural Policy
2
De Gruyter Oldenbourg
2
European Communication Council
2
Freie Universität Berlin / Institut für Marketing
2
Freie Universität Berlin / Marketing-Department
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
National Bureau of Economic Research
2
Peter Lang GmbH
2
RWTH Aachen
2
Svenska Handelshögskolan <Helsinki>
2
Universität Mannheim / Institut für Marketing
2
Universität Trier / Lehrstuhl für Marketing und Innovation
2
Verlag Dr. Kovač
2
Absatzwirtschaftliche Gesellschaft
1
Academia de Studii Economice <Bukarest> / Facultatea de Economie
1
Alfred P. Sloan School of Management
1
American Marketing Association
1
American Telephone and Telegraph Company
1
Arbeitsgemeinschaft für Marketing
1
Arthur D. Little International Inc. <Wiesbaden>
1
Ashridge
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
more ...
less ...
Published in...
All
ERIM report series research in management
9
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
2
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
3
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
4
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
Saved in:
5
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
6
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
7
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
8
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
9
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->