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type_genre:"Arbeitspapier"
~isPartOf:"Business horizons"
~type_genre:"Conference paper"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
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Internet marketing
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Online-Marketing
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Arbeitspapier
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Cabiddu, Francesca
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Mateus, Inês
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Business horizons
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
33
Faculty & research / Insead : working paper series
31
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
29
Meddelanden från Svenska Handelshögskolan
13
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
12
ERIM report series research in management
12
Working paper / Department of Commerce, College of Business, Massey University
12
Working paper / National Bureau of Economic Research, Inc.
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Working paper
9
Working paper series
9
Working papers / Harvard Business School, Division of Research
9
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
8
The international review of retail, distribution and consumer research
8
Working paper / International University in Germany, School of Business Administration
8
Arbeitsbericht ... des Competence Center E-Business Basel
7
CESifo working papers
7
Discussion paper / Tinbergen Institute
7
Freiberger Arbeitspapiere
7
Journal of business research : JBR
7
Working paper series : WPS
7
Betriebswirtschaftliche Diskussionsbeiträge
6
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
6
Cowles Foundation discussion paper
6
Research memorandum / METEOR
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
5
Bank- und Finanzwirtschaftliche Forschung: Diskussionsbeiträge des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Finanzwirtschaft, Universität Bamberg
5
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
5
Discussion paper / Centre for Economic Policy Research
5
Freiburger betriebswirtschaftliche Diskussionsbeiträge
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Research paper series / Stanford Graduate School of Business
5
Schriften zum Produktionsmanagement
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tuck School of Business working paper / Tuck School of Business at Dartmouth
5
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
4
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ECONIS (ZBW)
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
2
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
3
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
4
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
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