Inside your social media ring : how to optimize online corporate reputation
Year of publication: |
2014
|
---|---|
Authors: | Floreddu, Paola Barbara ; Cabiddu, Francesca ; Evaristo, Roberto |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 6, p. 737-745
|
Subject: | Corporate reputation | Corporate communication | Social media | Customer engagement | Social Web | Social web | Firmenimage | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Reputation |
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