//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Data mining"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Data Mining
158
Data mining
157
Big Data
35
Betriebliches Informationssystem
30
Business intelligence system
29
Big data
25
data mining
21
Informationsmanagement
18
Information management
16
Knowledge management
16
Management information system
16
Management-Informationssystem
16
Theorie
16
Theory
16
Wissensmanagement
16
Deutschland
14
Germany
14
Computer-assisted marketing
11
IT-gestütztes Marketing
11
Wirtschaftsinformatik
11
Beziehungsmarketing
10
Business information systems
10
Künstliche Intelligenz
10
Unternehmen
10
Artificial intelligence
9
Prozessmanagement
9
Social Web
9
Social web
9
Business process management
8
Knowledge transfer
8
Wissenstransfer
8
Consumer behaviour
7
E-commerce
7
Electronic Commerce
7
Konsumentenverhalten
7
Marketing
7
Business Intelligence
6
Datenanalyse
6
Market research
6
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Article
Case study
Sammelwerk
Article in journal
176
Aufsatz in Zeitschrift
176
Aufsatz im Buch
46
Book section
46
Hochschulschrift
11
Thesis
10
Fallstudie
8
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
7
Working Paper
7
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Handbook
1
Handbuch
1
Reprint
1
more ...
less ...
Language
All
German
5
English
5
Author
All
Arndt, Dirk
1
Bobrik, Annette
1
Cardoso, Margarida
1
DiGangi, Samuel
1
Driest, Frank van den
1
Gehra, Bernhard
1
Gentsch, Peter
1
Hess, Thomas
1
Jannasch-Pennell, Angel
1
Meyer, Matthias
1
Moormann, Jürgen
1
Müller, Matthias
1
Rix, Raimund
1
Roggon, Andreas
1
Roßbach, Peter
1
Schwaiger, Manfred
1
Sthanunathan, Stan
1
Trier, Matthias
1
Tsai, Chieh-Yuan
1
Veglio, Valerio
1
Wachter, Nadine
1
Weed, Keith
1
Yu, Chong-ho
1
more ...
less ...
Published in...
All
Auf dem Weg zur Integration Factory : Proceedings der DW 2004 - Data Warehousing und EAI
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Electronic retailing
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Harvard business review : HBR
1
Journal of retailing and consumer services
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
2
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
3
Using text mining for improving student experience management in higher education
Yu, Chong-ho
;
DiGangi, Samuel
;
Jannasch-Pennell, Angel
- In:
Cases on innovations in educational marketing : …
,
(pp. 196-213)
.
2011
Persistent link: https://www.econbiz.de/10009406211
Saved in:
4
Der richtige Ansprechpartner im dynamischen Interaktionsnetzwerk
Trier, Matthias
;
Müller, Matthias
;
Bobrik, Annette
- In:
HMD : Praxis der Wirtschaftsinformatik
46
(
2009
)
267
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003854527
Saved in:
5
A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan
- In:
E-business and telecommunications : 4th international …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003802876
Saved in:
6
Einsatz von Instrumenten des analytischen CRM für die Kundenbindung bei der Daimler AG : der Nutzen von Data Mining
Arndt, Dirk
;
Roggon, Andreas
;
Wachter, Nadine
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 685-703)
.
2008
Persistent link: https://www.econbiz.de/10003708659
Saved in:
7
Special issue: Data mining applications in retailing and consumer services
Cardoso, Margarida
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003584792
Saved in:
8
Analytisches Investor Relationship Management - ein innovatives Anwendungsfeld für Data Mining Technologien untersucht am Beispiel der AMP Ltd.
Gehra, Bernhard
;
Gentsch, Peter
;
Hess, Thomas
- In:
Auf dem Weg zur Integration Factory : Proceedings der …
,
(pp. 479-496)
.
2005
Persistent link: https://www.econbiz.de/10003480810
Saved in:
9
Personalisierung durch Data Mining im Electronic Retailing
Rix, Raimund
;
Meyer, Matthias
;
Schwaiger, Manfred
- In:
Electronic retailing
,
(pp. 215-237)
.
2002
Persistent link: https://www.econbiz.de/10001679112
Saved in:
10
Customer Relationship Management in Banken
Moormann, Jürgen
(
ed.
);
Roßbach, Peter
(
contributor
)
-
2001
-
1. Aufl
Persistent link: https://www.econbiz.de/10001565446
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->