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type_genre:"Article in journal"
type_genre:"Congress report"
~isPartOf:"Journal of macromarketing"
~person:"Jones, Paul"
~person:"Renton, Michelle"
~type_genre:"Guidebook"
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Search: subject_exact:"Small and medium-sized enterprises"
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SME
2
Business start-up
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Entrepreneurship
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Facebook
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Fair trade
1
Fairer Handel
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Internet marketing
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Marketingmanagement
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Neuseeland
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New Zealand
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Unternehmensgründung
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content creation
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morphogenesis
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Jones, Paul
Renton, Michelle
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Journal of macromarketing
Journal of small business and enterprise development
4
The international journal of entrepreneurship and innovation
3
Entrepreneurship and regional development : an international journal
2
International small business journal : researching entrepreneurship
2
Journal of business research : JBR
2
Strategic change : SC ; briefings in entrepreneurial finance
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The journal of brand management : an international journal
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European journal of international management : EJIM
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IEEE transactions on engineering management : EM
1
Journal of innovation & knowledge : JIK
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Journal of research in marketing and entrepreneurship : JRME
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Omega : the international journal of management science
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Strategic change
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Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle
;
Simmonds, Hamish
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
Saved in:
2
Content is king : how SMEs create content for social media marketing under limited resources
Kraus, Sascha
;
Gast, Johanna
;
Schleich, Moritz
;
Jones, Paul
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10012159017
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