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type_genre:"Article in journal"
type_genre:"Congress report"
~person:"Francioni, Barbara"
~person:"Gilmore, Audrey"
~person:"O'Dwyer, Michele"
~subject:"Marketingmanagement"
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Search: subject_exact:"Small and medium-sized enterprises"
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Marketingmanagement
KMU
47
SME
47
Globalisierung
14
Globalization
14
International market entry
12
Internationaler Markteintritt
12
Marketing management
11
Strategic management
10
Strategisches Management
10
Firm performance
9
Multinationales Unternehmen
9
Transnational corporation
9
Unternehmenserfolg
9
Entrepreneurship
8
Entrepreneurship approach
8
Decision
6
Entscheidung
6
Innovation
6
Internationalization
6
Italien
6
Italy
6
SMEs
6
Beziehungsmarketing
4
Business network
4
Business start-up
4
Marketing
4
New product development
4
Produktentwicklung
4
Relationship marketing
4
Unternehmensgründung
4
Unternehmensnetzwerk
4
Competitive advantage
3
Erfolgsfaktor
3
Export
3
Innovation management
3
Innovationsmanagement
3
International business
3
Ireland
3
Irland
3
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Article
10
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1
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Article in journal
Congress report
Aufsatz in Zeitschrift
11
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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English
11
Author
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Francioni, Barbara
Gilmore, Audrey
O'Dwyer, Michele
Laukkanen, Tommi
9
Reijonen, Helen
8
Didonet, Simone Regina
5
Hirvonen, Saku
5
Thurasamy Ramayah
5
Carson, David
4
Jones, Rosalind
4
Mohammad Falahat
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Boso, Nathaniel
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Joensuu-Salo, Sanna
3
Kocak, Akin
3
Komppula, Raija
3
Monferrer, Diego
3
Morrish, Sussie C.
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
Scheers, Louise van
3
Simmons, Geoffrey
3
Sok, Phyra
3
Story, Vicky M.
3
Weerawardena, Jay
3
Abrokwah-Larbi, Kwabena
2
Amin, Muslim
2
Anees-ur-Rehman, Muhammad
2
Anning-Dorson, Thomas
2
Banerjee, Saikat
2
Blesa, Andreu
2
Bodlaj, Mateja
2
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Journal of strategic marketing
4
European journal of marketing : EJM
2
International entrepreneurship and management journal
2
International journal of entrepreneurship and small business
1
Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
11
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1
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
4
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
5
Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses
Arpa, Claire
;
Tiernan, Siobhan
;
O'Dwyer, Michele
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10009577146
Saved in:
6
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
7
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
8
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
9
Market orientation, NPD performance, and organizational performance in small firms
Ledwith, Ann
;
O'Dwyer, Michele
- In:
The journal of product innovation management : an …
26
(
2009
)
6
,
pp. 652-661
Persistent link: https://www.econbiz.de/10003894684
Saved in:
10
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
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