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type_genre:"Article in journal"
~accessRights:"restricted"
~isPartOf:"Journal of global marketing"
~source:"econis"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Nationalcharakter"
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Konsumentenverhalten
National culture
14
Nationalkultur
14
Consumer behaviour
12
International marketing
7
Internationales Marketing
7
Cultural identity
6
Kulturelle Identität
6
Consumer ethnocentrism
4
Designation of origin
4
Herkunftsbezeichnung
4
Advertising
3
China
3
India
3
Indien
3
Migranten
3
Migrants
3
Social integration
3
Soziale Integration
3
Werbung
3
animosity
3
ethnocentrism
3
Arab-Americans
2
Brand
2
Brand image
2
Brand management
2
Comparison
2
Cross-cultural management
2
Culture
2
Globalisierung
2
Globalization
2
Interkulturelles Management
2
Kultur
2
Markenartikel
2
Markenführung
2
Markenimage
2
Social values
2
Soziale Werte
2
Vergleich
2
Welt
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Article in journal
Aufsatz in Zeitschrift
12
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English
12
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Al Ganideh, Saeb Farhan
3
Aashish, Kumar
2
Awudu, Iddrisu
2
Raman, Prashant
2
Bae, Young Han
1
Boyle, Brett
1
Brennan, Ross
1
Czarnecka, Barbara
1
De Nisco, Alessandro
1
Ghanem, Salma
1
Guo, Chen
1
Han, C. M.
1
Hough, Michelle
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kalliny, Morris
1
Keles, Serap
1
Kibret, Abiot Tsegaye
1
Manrai, Ajay K.
1
Massi, Marta
1
Mueller, Barbara
1
Papadopoulos, Nicolas G.
1
Shaner, Matthew
1
Shukla, Amit
1
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Journal of global marketing
Journal of business research : JBR
22
Journal of international consumer marketing
17
Journal of retailing and consumer services
14
Asia Pacific journal of marketing and logistics
10
International marketing review
8
Journal of international marketing
6
Journal of Islamic marketing
4
Journal of travel and tourism marketing
4
International journal of emerging markets
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Australasian marketing journal
2
Cross cultural & strategic management
2
International business review : the official journal of the European International Business Academy
2
International journal of business and emerging markets : IJBEM
2
International journal of contemporary hospitality management
2
International journal of economics and business research : IJEBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
Journal of business ethics : JOBE
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Market : review for marketing theory and practice
2
The service industries journal
2
AMS review : official publication of the Academy of Marketing Science
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Corporate social responsibility and environmental management
1
Economics and business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
European management journal
1
Gadjah Mada international journal of business
1
Global business & economics review
1
Global business and organizational excellence : GBOE
1
Global business review
1
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ECONIS (ZBW)
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12
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012515206
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012584505
Saved in:
6
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
7
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
8
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
9
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
10
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
1
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