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type_genre:"Article in journal"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Business start-up"
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Beziehungsmarketing
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192
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Journal of business research : JBR
5
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3
Journal of enterprising communities : people and places in the global economy ; JEC
2
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2
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2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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International journal of work innovation : IJWI
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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2
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Reframing Indigenous tourism entrepreneurial personality, experience, sense of community and challenges in community-based tourism-related business
Mohd Hafiz Hanafiah
;
Norol Hamiza Zamzuri
;
Tengku Intan …
- In:
Journal of enterprising communities : people and places …
18
(
2024
)
2
,
pp. 327-346
Persistent link: https://www.econbiz.de/10014513104
Saved in:
4
Exploring the potential of SMEs to build individual, organizational, and community resilience through sustainability-oriented business practices
DiBella, Jose
;
Forrest, Nigel
;
Burch, Sarah L.
; …
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 721-735
Persistent link: https://www.econbiz.de/10014266675
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
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6
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
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7
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
8
That's our beer! : creating the contentious category of collegiate beer
Mathias, Blake D.
;
Fisher, Greg
- In:
Journal of management
48
(
2022
)
3
,
pp. 693-737
Persistent link: https://www.econbiz.de/10013175863
Saved in:
9
Spirituality meets science : impact of founders' imprint on healthcare practices for marginal communities in India
Tripathi, Vinayak R.
;
Popli, Manish
;
Gaur, Ajai S.
- In:
Journal of business research : JBR
138
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013197868
Saved in:
10
Communities at the nexus of entrepreneurship and societal impact : a cross-disciplinary literature review
Bacq, Sophie
;
Hertel, Christina
;
Lumpkin, G. T.
- In:
Journal of business venturing
37
(
2022
)
5
,
pp. 1-31
Persistent link: https://www.econbiz.de/10013535651
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