Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Johann N. Giertz, Welf H. Weiger, Maria Törhönen and Juho Hamari
| Year of publication: |
2022
|
|---|---|
| Authors: | Giertz, Johann N. ; Weiger, Welf ; Törhönen, Maria ; Hamari, Juho |
| Subject: | Community | Content | Engagement | Influencers | Social media | Streaming | Social Web | Social web | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-12-2020-0439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797604