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type_genre:"Article in journal"
~accessRights:"restricted"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Nationalcharakter"
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Internationales Marketing
National culture
773
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773
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322
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322
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201
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Cleveland, Mark
4
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2
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2
Capece, Guendalina
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7
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6
International marketing review
5
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2
AMS review : official publication of the Academy of Marketing Science
1
Cross cultural & strategic management
1
European business review : EBR ; the official journal of the International Management Centres, Europe
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Global business and organizational excellence : GBOE
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1
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
2
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
3
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
4
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
5
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
6
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
7
The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang
;
Khanh Ngoc Bich Ho
;
Tran, Trang P.
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
Saved in:
8
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
9
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
10
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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