Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Year of publication: |
2023
|
---|---|
Authors: | Areiza-Padilla, Jose Andres ; Cervera-Taulet, Amparo |
Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 30.2023, 2, p. 348-374
|
Subject: | Brand image | Dogmatism | Ethnocentrism | National identity | Perceived brand globalness | Xenocentrism | Markenimage | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | Markenführung | Brand management | Kolumbien | Colombia | Herkunftsbezeichnung | Designation of origin | Globalisierung | Globalization | Internationales Marketing | International marketing |
-
Raman, Prashant, (2021)
-
Raman, Prashant, (2021)
-
Ewing, Douglas, (2024)
- More ...
-
Ethnocentrism at the coffee shop industry: A study of Starbucks in developing countries
Areiza-Padilla, Jose Andres, (2020)
-
Ethnocentrism at the coffee shop industry : a study of Starbucks in developing countries
Areiza-Padilla, Jose Andres, (2020)
-
Areiza-Padilla, Jose Andres, (2021)
- More ...