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type_genre:"Article in journal"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Handelsforschung"
~subject:"Brand management"
~type_genre:"Konferenzschrift"
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AMS review : official publication of the Academy of Marketing Science
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Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
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