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type_genre:"Article in journal"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Online-Marketing"
~subject:"SME"
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Online-Marketing
SME
Marketing management
46
Marketingmanagement
46
Consumer behaviour
21
Konsumentenverhalten
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China
8
Beziehungsmarketing
7
Brand management
7
Markenführung
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Relationship marketing
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Advertising
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Customer satisfaction
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Kundenzufriedenheit
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Werbung
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Firm performance
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India
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Indien
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Industrie
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Manufacturing industries
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Unternehmenserfolg
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Corporate Social Responsibility
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Einzelhandel
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Internet marketing
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Market orientation
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Marketing
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Marktsegmentierung
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Social web
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Werbewirkung
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Article in journal
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Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bayram, Pelin
1
Chan-Olmsted, Sylvia M.
1
D'Souza, Clare M.
1
Dean, David L.
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Elrehail, Hamzah
1
Kahiya, Eldrede Tinashe
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Mai Ngoc Khuong
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Marimuthu, Malliga
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Nanere, Marthin
1
Nguyen, Ninh
1
Samarah, Tariq
1
Tam Duc Dinh
1
Wang, Rang
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
47
Journal of strategic marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of business & industrial marketing
18
Marketing intelligence & planning
17
Cogent business & management
14
Journal of research in marketing and entrepreneurship
13
European journal of marketing : EJM
11
Journal of marketing communications
11
European research studies
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
The marketing review
9
International business review : the official journal of the European International Business Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Journal of small business strategy
7
The journal of brand management : an international journal
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of economic perspectives : IJEP
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International marketing review
6
Journal of advertising research
6
Journal of promotion management : JPM
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Marketing i menedžment innovacij : m&mi
6
Business horizons
5
International journal of economic research
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of retail & distribution management
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ECONIS (ZBW)
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
4
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
5
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
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