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type_genre:"Article in journal"
~isPartOf:"Handelsforschung"
~source:"econis"
~type_genre:"Konferenzschrift"
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Marketing cooperation
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Beck, Petra
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Kotschi, Bernd
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Handelsforschung
The journal of brand management : an international journal
14
Journal of business research : JBR
7
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
6
International journal of advertising : the review of marketing communications
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Journal of international consumer marketing
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AMS review : official publication of the Academy of Marketing Science
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Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
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Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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ECONIS (ZBW)
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Die Verkaufsförderung als Kooperationsbereich zwischen Industrie und Handel
Möhlenbruch, Dirk
;
Kotschi, Bernd
- In:
Handelsforschung
14
(
2000
),
pp. 275-294
Persistent link: https://www.econbiz.de/10001473019
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2
Efficient Consumer Response - eine kritische Betrachtung
Meyer, Matthias
- In:
Handelsforschung
14
(
2000
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001473024
Saved in:
3
Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
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