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type_genre:"Article in journal"
~isPartOf:"Information systems research : ISR"
~subject:"Data Mining"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Data Mining
Internet marketing
Viral marketing
53
Virales Marketing
53
Social Web
31
Social web
31
Online-Marketing
27
Consumer behaviour
24
Konsumentenverhalten
24
Online retailing
24
Online-Handel
24
E-commerce
14
Electronic Commerce
14
online reviews
10
Internet
8
social media
8
word of mouth
8
Digital platform
7
Digitale Plattform
7
Experiment
6
Personalisierung
6
Personalization
6
electronic commerce
6
user-generated content
6
Preismanagement
5
Pricing strategy
5
Product information
5
Produktinformation
5
Bias
4
Customer integration
4
Kundenintegration
4
Product quality
4
Productivity
4
Produktivität
4
Produktqualität
4
Social network
4
Social relations
4
Soziale Beziehungen
4
Soziales Netzwerk
4
Systematischer Fehler
4
Advertising effects
3
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28
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Article in journal
Aufsatz in Zeitschrift
28
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English
28
Author
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Choi, Angela Aerry
2
Feng, Juan
2
Kwark, Young
2
Lu, Xianghua
2
Oh, Wonseok
2
Tan, Yong
2
Zhang, Xiaoquan
2
Adomavicius, Gediminas
1
Aggarwal, Rohit
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Brass, Daniel J.
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Jianqing
1
Chen, Jiawei
1
Cho, Daegon
1
Claussen, Jörg
1
De Vreede, Gert-Jan
1
Dewan, Sanjeev
1
Feng, Yue
1
Ghasemkhani, Hossein
1
Goes, Paulo B.
1
Hann, Il-Horn
1
Heimbach, Irina
1
Hinz, Oliver
1
Hitt, Lorin M.
1
Ho, Yi-Chun
1
Ho, Yi-Jen
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Jinghua
1
Huang, Lihua
1
Jiang, Zhenhui
1
Kannan, Karthik
1
Ke, Zhihong
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Kretschmer, Tobias
1
Kumar, Anuj
1
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Information systems research : ISR
Journal of business research : JBR
77
International journal of hospitality management
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Tourism management : research, policies, practice
33
Journal of marketing communications
31
Electronic commerce research
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
International journal of contemporary hospitality management
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Tourism management perspectives : TMP
10
Cogent business & management
9
International journal of business information systems : IJBIS
9
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ECONIS (ZBW)
28
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
4
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
5
Mining bilateral reviews for online transaction prediction : a relational topic modeling approach
Chen, Jiawei
;
Yang, Yinghui
;
Liu, Hongyan
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 541-560
Persistent link: https://www.econbiz.de/10012599887
Saved in:
6
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
7
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
8
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
9
Do online friends bring out the best in us? : the effect of friend contributions on online review provision
Ke, Zhihong
;
Liu, De
;
Brass, Daniel J.
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1322-1336
Persistent link: https://www.econbiz.de/10012493807
Saved in:
10
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
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