The impact of sharing mechanism design on content sharing in online social networks
Irina Heimbach, Oliver Hinz
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Heimbach, Irina ; Hinz, Oliver |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 29.2018, 3, p. 592-611
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| Subject: | sharing mechanism | social plugins | online social networks | social media | word of mouth | content sharing | information diffusion | viral marketing | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Informationsverbreitung | Information dissemination | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0738 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929231