The impact of content sentiment and emotionality on content virality
Irina Heimbach, Oliver Hinz
| Year of publication: |
September 2016
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|---|---|
| Authors: | Heimbach, Irina ; Hinz, Oliver |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 695-701
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| Subject: | Content virality | Online social networks | Social media | Word of mouth | Information diffusion | Viral marketing | Virales Marketing | Social Web | Social web | Emotion | Informationsverbreitung | Information dissemination | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.02.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597036