The impact of content sentiment and emotionality on content virality
Year of publication: |
September 2016
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Authors: | Heimbach, Irina ; Hinz, Oliver |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 695-701
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Subject: | Content virality | Online social networks | Social media | Word of mouth | Information diffusion | Viral marketing | Social Web | Social web | Virales Marketing | Emotion | Informationsverbreitung | Information dissemination | Content Management | Content management | Online-Marketing | Internet marketing |
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