Competitive vs. complementary effects in online social networks and news consumption : a natural experiment
Catarina Sismeiro, Ammara Mahmood
| Year of publication: |
November 2018
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|---|---|
| Authors: | Sismeiro, Catarina ; Mahmood, Ammara |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 11, p. 5014-5037
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| Subject: | online social networks | news | natural experiment | social media metrics | referrals | content providers | Social Web | Social web | Soziales Netzwerk | Social network | Experiment | Konsumentenverhalten | Consumer behaviour | Informationsverbreitung | Information dissemination | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2017.2896 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011947123