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type_genre:"Article in journal"
~isPartOf:"International journal of consumer studies"
~subject:"Data Mining"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Data Mining
Internet marketing
Viral marketing
23
Virales Marketing
23
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
13
Social web
13
Online-Marketing
11
Online retailing
6
Online-Handel
6
E-commerce
4
Electronic Commerce
4
eWOM
4
Brand image
3
Confidence
3
Markenimage
3
Vertrauen
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trust
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Advertising effects
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Beziehungsmarketing
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Bibliometrics
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Brand
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Brand management
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Innovation
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Innovation diffusion
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Markenartikel
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Markenführung
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Personalisierung
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Relationship marketing
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digital consumers
2
electronic word of mouth
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machine learning
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Article in journal
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13
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Chawla, Yash
1
Cortez, Paulo
1
Dobele, Angela R.
1
Fernandes, Elizabeth
1
Fernando, Erick
1
Fernando, Yudi
1
Gui, Anderes
1
Güngör, Ayşegül Sağkaya
1
Hien Thu Bui
1
Ikhsan, Ridho Bramulya
1
Kang, Min
1
Koštiál, Kamil
1
Le, Tri D.
1
Li, Muzhen
1
Ljepava, Nikolina
1
Mladenović, Dušan
1
Moradi, Masoud
1
Moro, Sérgio
1
Pandey, Vidushi
1
Peña, Alicia de la
1
Pfeuffer, Alexander
1
Phua, Joe
1
Pinho, José Carlos
1
Quintanilla, Claudia
1
Robinson, Linda J.
1
Singh, Diksha
1
Soares, Ana Maria
1
Srinivas, Sharan
1
Sun, Bing
1
Zhao, Li
1
Zhao, Shunyao
1
Zihagh, Fereshteh
1
Çadırcı, Tuğçe Ozansoy
1
Částek, Ondřej
1
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International journal of consumer studies
Journal of business research : JBR
77
International journal of hospitality management
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Tourism management : research, policies, practice
33
Journal of marketing communications
31
Electronic commerce research
29
Information systems research : ISR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
International journal of contemporary hospitality management
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Tourism management perspectives : TMP
10
Cogent business & management
9
International journal of business information systems : IJBIS
9
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ECONIS (ZBW)
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1
A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531625
Saved in:
2
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
3
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
4
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
5
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
6
The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ikhsan, Ridho Bramulya
;
Fernando, Yudi
;
Gui, Anderes
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531756
Saved in:
7
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
8
It is about inclusion! : mining online reviews to understand the needs of adaptive clothing customers
Li, Muzhen
;
Zhao, Li
;
Srinivas, Sharan
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1157-1172
Persistent link: https://www.econbiz.de/10014250725
Saved in:
9
Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
Saved in:
10
Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
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