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type_genre:"Article in journal"
~isPartOf:"International journal of emerging markets"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Cause marketing"
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Beziehungsmarketing
Cause-Related Marketing
28
Cause-related marketing
28
Consumer behaviour
20
Konsumentenverhalten
20
Marketing management
16
Marketingmanagement
16
Relationship marketing
11
Corporate Social Responsibility
8
Corporate social responsibility
8
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Purchase intention
5
Nonprofit marketing
4
Nonprofit-Marketing
4
Bibliometrics
3
Bibliometrie
3
Cause involvement
3
Fundraising
3
Nonprofit organization
3
Nonprofit-Organisation
3
Skepticism
3
Advertising effects
2
Bibliometric analysis
2
Brand-cause fit
2
CRM participation intention
2
CSR
2
Cause marketing
2
Cause related marketing
2
Cause-related marketing (CRM)
2
Celebrity endorsement
2
Celebrity-Werbung
2
Corporate reputation
2
Egypt
2
Firmenimage
2
India
2
Indien
2
Luxury goods
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Article
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Article in journal
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English
11
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Thomas, Sujo
3
Bhatt, Viral
2
Duarte, Paulo
2
Galan-Ladero, M. Mercedes
2
Patel, Ritesh
2
Silva, Susana C.
2
Akolaa, Andrews Adugudaa
1
Appiah, Felix
1
Bhatti, Hina Yaqub
1
Gadhavi, Dharmesh D.
1
Galera Casquet, Clementina
1
Galera-Casquet, Clementina
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Kosiba, John Paul Basewe
1
Kureshi, Sonal
1
Machado, Joana César
1
Marinho, Ana Filipa Lopes
1
Martins, Carla
1
Natarajan, Thamaraiselvan
1
Nyanteh, Akua Akuffo
1
Pandey, Sudhir
1
Patel, Jayesh D.
1
Patil, Tejaswi
1
Rahman, Zillur
1
Shukla, Yupal S.
1
Stephen, Gladys
1
Trivedi, Twinkle
1
Vlačić, Božidar
1
Wymer, Walter
1
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International journal of emerging markets
International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Asian journal of business ethics : AJBE
1
Cogent business & management
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Global business and finance review
1
Global business review
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics : IJGE
1
International journal of hospitality management
1
International journal of islamic marketing and branding
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of academic research in economics
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of education for business
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
11
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
4
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa
;
Kosiba, John Paul Basewe
; …
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
Saved in:
5
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
6
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
7
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Saved in:
8
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
9
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
10
Consumers' responses to cause related marketing : moderating influence of cause involvement and skepticism on attitude and purchase intention
Patel, Jayesh D.
;
Gadhavi, Dharmesh D.
;
Shukla, Yupal S.
- In:
International review on public and non-profit marketing
14
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011916288
Saved in:
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