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type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand"
~type_genre:"Amtsdruckschrift"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Product counterfeiting
26
Produktpiraterie
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Consumer behaviour
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Bobrie, François
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Katyal, Kanupriya
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Li, Wenjing
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Journal of business research : JBR
The journal of brand management : an international journal
8
The journal of product & brand management
3
Business horizons
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Psychology & marketing
2
The journal of consumer marketing
2
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Business history review
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Electronic markets : the international journal on networked business
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International journal of business and emerging markets : IJBEM
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International journal of production economics
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business ethics : JOBE
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Journal of business venturing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of euromarketing
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international trade & commerce
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Journal of retailing and consumer services
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Journal of world trade : law, economic policy, public policy
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Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Revue d'économie industrielle
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ECONIS (ZBW)
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1
The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya
;
Dawra, Jagrook
;
Soni, Nitin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 191-204
Persistent link: https://www.econbiz.de/10013493971
Saved in:
2
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
3
Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
Marticotte, François
;
Arcand, Manon
- In:
Journal of business research : JBR
77
(
2017
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011729909
Saved in:
4
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
5
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
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