//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Netzwerk"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Social Web
436
Social web
436
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
186
Online-Marketing
186
Social media
117
Brand management
103
Markenführung
103
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
83
Virales Marketing
83
Markenimage
62
Social network
54
Soziales Netzwerk
54
Customer integration
46
Kundenintegration
46
Online retailing
43
Online-Handel
43
Brand
34
Markenartikel
29
E-commerce
27
Electronic Commerce
27
Digital platform
23
Digitale Plattform
23
Digitalisierung
23
Digitization
23
Social relations
23
Soziale Beziehungen
23
Advertising effects
22
Betriebliche Wertschöpfung
22
Value creation
22
Werbewirkung
22
Confidence
21
Luxury goods
21
Luxusgüter
21
Marketing management
21
Marketingmanagement
21
more ...
less ...
Online availability
All
Undetermined
59
Type of publication
All
Article
62
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
62
Language
All
English
62
Author
All
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Augusto, Mário Gomes
2
Black, Iain
2
Pantano, Eleonora
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Aloini, Davide
1
André, Ana Raquel
1
Arruda, Carolina
1
Astakhova, Marina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Balabanis, George
1
Baldus, Brian J.
1
Beal, Brent D.
1
Bean, Jonathan
1
Belei, Nina
1
Berlo, Zeph M. C. van
1
Boman, Laura
1
Bravo Velázquez, Alberto
1
Brodie, Roderick J.
1
Burnaz, Sebnem
1
Cai, Jianfeng
1
Calabuig-Moreno, Ferran
1
Calantone, Roger J.
1
Campos, Carlos Pérez
1
Centeno, Dave
1
Chang, Shu-Hao
1
Chatterjee, Subimal
1
Chefor, Ellis
1
Chen, Qimei
1
Cyr, Dianne J.
1
Dachs, Ofer Dekel
1
Dalman, M. Deniz
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of product & brand management
39
The journal of brand management : an international journal
36
Journal of retailing and consumer services
33
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Tourism management : research, policies, practice
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Marketing intelligence & planning
10
Psychology & marketing
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of fashion marketing and management
8
Business horizons
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Technological forecasting & social change : an international journal
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of service management
5
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
4
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
2
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
3
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
6
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
7
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
8
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
9
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
10
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->