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type_genre:"Article in journal"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~type_genre:"Mehrbändiges Werk"
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Friedman, Monroe
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
European journal of marketing : EJM
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Marketing : ZFP ; journal of research and management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Journal of marketing research : JMR
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Journal of business economics : JBE
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Agricultural and resource economics review : ARER
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Asia Pacific journal of marketing and logistics
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Die Betriebswirtschaft : DBW
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Economics letters
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
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Global business and organizational excellence : a review of research & best practices
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International journal of nonprofit & voluntary sector marketing
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International review of entrepreneurship : IRE
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Jahrbuch Seniorenmarketing
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Journal of international business and economics : JIBE
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Journal of management information systems : JMIS
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Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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Management communication quarterly : an international journal
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Markenartikel : das Magazin für Markenführung
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Marketing intelligence & planning
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Word-of-author advertising and the consumer : an empirical analysis of the quality of product brands noted by authors of popular cultural works
Friedman, Monroe
- In:
Journal of consumer policy : consumer issues in law, …
10
(
1987
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10001059293
Saved in:
2
The use of electronic media for advertising and selling : a consumer policy outline
Ölander, Folke
- In:
Journal of consumer policy : consumer issues in law, …
10
(
1987
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10001059294
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