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type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Nationalcharakter"
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Advertising effects
Konsumentenverhalten
National culture
30
Nationalkultur
30
Consumer behaviour
26
Cultural identity
12
Kulturelle Identität
12
China
11
International marketing
10
Internationales Marketing
10
Designation of origin
9
Herkunftsbezeichnung
9
Consumer ethnocentrism
6
Advertising
5
Werbung
5
Brand image
4
Brand management
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Culture
4
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Indien
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Rules of origin
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Comparison
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Markenartikel
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Migranten
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Social integration
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Soziale Integration
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Soziale Werte
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animosity
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cross-cultural marketing
3
ethnocentrism
3
willingness to buy
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Article in journal
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26
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English
26
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Al Ganideh, Saeb Farhan
3
Aashish, Kumar
2
Awudu, Iddrisu
2
Parker, R. Stephen
2
Raman, Prashant
2
Alhajsaleh, Nael
1
Bae, Young Han
1
Baidoun, Samir
1
Biswas, Somdutta
1
Boyle, Brett
1
Brennan, Ross
1
Bruning, Edward R.
1
Canterbury, Andrew
1
Capece, Guendalina
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chowdhury, Tamgid Ahmed
1
Chu, Shu-chuan
1
Czarnecka, Barbara
1
De Nisco, Alessandro
1
Di Pillo, Francesca
1
Ellouzi, Meriam
1
Ghanem, Salma
1
Guo, Chen
1
Hamelin, Nicolas
1
Hamouda, Mohammed
1
Han, C. M.
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hough, Michelle
1
Hussain, Mahmood
1
Javalgi, Rajshekhar (Raj) G.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kalliny, Morris
1
Karimi, Sahar
1
Keles, Serap
1
Kibret, Abiot Tsegaye
1
Lee, Oscar
1
Lee, Wei-Na
1
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Journal of global marketing
Journal of marketing communications
Journal of business research : JBR
34
Journal of international consumer marketing
34
Asia Pacific journal of marketing and logistics
16
Journal of retailing and consumer services
15
International marketing review
13
Journal of international marketing
10
Cogent business & management
6
International journal of retail & distribution management
6
Journal of euromarketing
6
Psychology & marketing
6
The journal of consumer marketing
6
Cross cultural management : an international journal
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of emerging markets
5
Journal of travel and tourism marketing
5
Australasian marketing journal
4
International business review : the official journal of the European International Business Academy
4
Journal of Islamic marketing
4
Journal of business ethics : JOBE
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Central European business review : CEBR
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics and management
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Organizations and markets in emerging economies
3
AMS review : official publication of the Academy of Marketing Science
2
Cross cultural & strategic management
2
Economic research
2
Economic review : journal of economics & business
2
European journal of international management : EJIM
2
Global journal of business research : GJBR
2
International journal of business and globalisation : IJBG
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ECONIS (ZBW)
26
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26
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012515206
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012584505
Saved in:
6
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
7
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
8
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
9
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
10
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
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