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type_genre:"Article in journal"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Produktqualität"
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Konsumentenverhalten
Product quality
20
Produktqualität
20
Consumer behaviour
9
Market research
5
Marktforschung
5
Theorie
4
Theory
4
Bewertung
3
Evaluation
3
Preis
3
Price
3
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Produktdifferenzierung
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Quality management
3
Qualitätsmanagement
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2
Crisis management
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Dienstleistungsqualität
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High technology
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Network economics
2
Netzwerkökonomik
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Preismanagement
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Pricing strategy
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Präferenztheorie
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Service quality
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Social Web
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Social web
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pricing
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1987
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1995-1997
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Article in journal
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Lichtenstein, Donald R.
2
Amaldoss, Wilfred
1
Burton, Scot
1
Chernev, Alexander
1
Dhar, Ravi
1
Genîzî, Ûrî
1
Gneezy, Ayelet
1
Goldsmith, Kelly
1
Guo, Xiaomeng
1
Helsen, Kristiaan
1
Jiang, Baojun
1
Kannan, P. K.
1
Lauga, Dominique Olié
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Lee, Jiheon
1
Luo, Lan
1
Meyvis, Tom
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Ratchford, Brian T.
1
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Journal of marketing research : JMR
Journal of retailing and consumer services
35
Journal of business research : JBR
22
International journal of hospitality management
21
The journal of product & brand management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of industrial organization
14
Journal of food products marketing
13
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
Cogent business & management
8
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of economic behavior & organization : JEBO
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of hospitality marketing & management
6
Nepalese journal of economics : a publication of Uniglobe College
6
Total quality management & business excellence
6
American journal of agricultural economics
5
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ECONIS (ZBW)
9
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1
Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng
;
Jiang, Baojun
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
Saved in:
2
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
3
A reference-dependent model of the price-quality heuristic
Gneezy, Ayelet
;
Genîzî, Ûrî
;
Lauga, Dominique Olié
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10010362220
Saved in:
4
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
5
The influence of price presentation order on consumer choice
Suk, Kwanho
;
Lee, Jiheon
;
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
Saved in:
6
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
7
The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
Saved in:
8
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
9
The relationship between perceived and objective price-quality
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
Saved in:
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