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type_genre:"Article in journal"
~isPartOf:"Journal of retailing"
~subject:"E-commerce"
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E-commerce
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Journal of retailing
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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