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type_genre:"Article in journal"
~isPartOf:"Journal of service management"
~subject:"Beziehungsmarketing"
~subject:"Business start-up"
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Beziehungsmarketing
Business start-up
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Relationship marketing
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Social Web
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Brand
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Brand community formation
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Brand management
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Article in journal
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Carù, Antonella
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Cooper, Danielle
1
Cova, Bernard
1
Giertz, Johann N.
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Hamari, Juho
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Heere, Bob
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Lock, Daniel
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Journal of service management
Journal of business research : JBR
5
Journal of retailing and consumer services
3
Journal of business venturing
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Journal of enterprising communities : people and places in the global economy ; JEC
2
Journal of marketing communications
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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The journal of brand management : an international journal
2
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Business & society
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Consumer behavior review : CBR
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International economics & finance journal : (IEFJ)
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International journal of entrepreneurship and small business
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International journal of social entrepreneurship and innovation : IJSEI
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International journal of work innovation : IJWI
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Journal of business ethics : JOBE
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Journal of enterprising communities : people and places in the global economy
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Journal of innovation and entrepreneurship : JIE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of management
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Journal of management inquiry
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Journal of marketing research : JMR
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Journal of small business & enterprise development
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Rivista internazionale di scienze sociali
1
Small enterprise research
1
The journal of business & industrial marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
3
Co-creating the collective service experience
Carù, Antonella
;
Cova, Bernard
- In:
Journal of service management
26
(
2015
)
2
,
pp. 276-294
Persistent link: https://www.econbiz.de/10011401341
Saved in:
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