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type_genre:"Article in journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Pharmaindustrie"
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Marketing letters : a journal of research in marketing
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing
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Asian journal of business ethics : AJBE
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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