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type_genre:"Article in journal"
~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Strukturgleichungsmodell"
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Structural equation model
9
Strukturgleichungsmodell
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The journal of product & brand management
International journal of internet marketing and advertising : IJIMA
5
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European journal of marketing : EJM
4
Journal of travel and tourism marketing
4
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International journal of services technology and management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Australian journal of management
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ECONIS (ZBW)
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1
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
2
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna
;
Kara, Selcan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
Saved in:
3
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
4
Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
Saved in:
5
Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance
Poulis, Athanasios
;
Wisker, Zazli
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 490-503
Persistent link: https://www.econbiz.de/10011620604
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
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