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type_genre:"Article in journal"
~person:"Ahn, Jiseon"
~person:"Harrigan, Paul"
~subject:"Internet marketing"
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Internet marketing
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
14
Markenführung
14
Online-Marketing
13
Social Web
13
Social web
13
Customer integration
10
Kundenintegration
10
Customer satisfaction
8
Kundenzufriedenheit
8
Brand image
7
KMU
7
Markenimage
7
SME
7
Social media
6
Customer engagement
5
Customer value
5
Emotion
5
Kundenwert
5
Brand
4
Brand loyalty
4
E-commerce
4
Electronic Commerce
4
Gastronomie
4
Markenartikel
4
Restaurant industry
4
social media
4
Betriebliche Wertschöpfung
3
Cognition
3
Confidence
3
Dienstleistungsqualität
3
Kognition
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Service quality
3
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10
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Article
13
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Article in journal
Aufsatz in Zeitschrift
13
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English
13
Author
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Ahn, Jiseon
Harrigan, Paul
Rahman, Zillur
7
Karjaluoto, Heikki
6
Loureiro, Sandra Maria Correia
6
Rita, Paulo
6
Ahuja, Vandana
5
Bilgihan, Anil
5
Hollebeek, Linda D.
5
Kumar, Vikas
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Grewal, Dhruv
4
Hajli, Nick
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Luoma-aho, Vilma
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Rather, Raouf Ahmad
4
Schumann, Jan Hendrik
4
Soutar, Geoffrey N.
4
Straker, Karla
4
Thaichon, Park
4
Verlegh, Peeter
4
Wrigley, Cara
4
Agrebi, Meriem
3
Alavi, Shirin
3
Annamalai, Balamurugan
3
Bhandari, Ravneet Singh
3
Bonilla Quijada, María del Rocío
3
Chung, Sunghun
3
Dessart, Laurence
3
Dou, Wenyu
3
Dwivedi, Yogesh Kumar
3
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Published in...
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International journal of hospitality management
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
13
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
3
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
6
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
7
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
8
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
9
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
10
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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