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type_genre:"Article in journal"
~person:"Ahn, Jiseon"
~person:"Karjaluoto, Heikki"
~subject:"Internet marketing"
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Internet marketing
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
14
Markenführung
14
Customer satisfaction
12
Kundenzufriedenheit
12
Online-Marketing
8
Brand image
6
Customer value
6
Kundenwert
6
Markenimage
6
Betriebliche Wertschöpfung
5
Customer integration
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Dienstleistungsqualität
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Emotion
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Service quality
5
Social Web
5
Social web
5
Value creation
5
Brand
4
Brand loyalty
4
Confidence
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Einzelhandel
4
Gastronomie
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Markenartikel
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Mobilkommunikation
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Online retailing
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Online-Handel
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Restaurant industry
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Retail trade
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B-to-B-Marketing
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Article in journal
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Ahn, Jiseon
Karjaluoto, Heikki
Harrigan, Paul
11
Rahman, Zillur
7
Loureiro, Sandra Maria Correia
6
Rita, Paulo
6
Ahuja, Vandana
5
Bilgihan, Anil
5
Hollebeek, Linda D.
5
Kumar, Vikas
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Grewal, Dhruv
4
Hajli, Nick
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Luoma-aho, Vilma
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Rather, Raouf Ahmad
4
Schumann, Jan Hendrik
4
Soutar, Geoffrey N.
4
Straker, Karla
4
Thaichon, Park
4
Verlegh, Peeter
4
Wrigley, Cara
4
Agrebi, Meriem
3
Alavi, Shirin
3
Annamalai, Balamurugan
3
Bhandari, Ravneet Singh
3
Bonilla Quijada, María del Rocío
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Chung, Sunghun
3
Dessart, Laurence
3
Dou, Wenyu
3
Dwivedi, Yogesh Kumar
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of business & industrial marketing
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ECONIS (ZBW)
8
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
6
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
7
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
8
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
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