Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Olli Tyrväinen, Heikki Karjaluoto, and Dandison Ukpabi
| Year of publication: |
2023
|
|---|---|
| Authors: | Tyrväinen, Olli ; Karjaluoto, Heikki ; Ukpabi, Dandison |
| Subject: | social media | brand loyalty | meta-analysis | Social Web | Social web | Meta-Analyse | Meta-analysis | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Online-Marketing | Internet marketing | Markenartikel | Brand | Bibliometrie | Bibliometrics | Markenführung | Brand management | Markenimage | Brand image | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231157281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014425176