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type_genre:"Article in journal"
~person:"Alarcón, F."
~person:"Albers, Sönke"
~person:"Lado Coustré, Nora"
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Alarcón, F.
Albers, Sönke
Lado Coustré, Nora
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Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
Saved in:
2
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
3
Conceptual framework for the characterization of the order promising process in a collaborative selling network context
Alarcón, F.
;
Alemany, M. M. E.
;
Ortiz, A.
- In:
International journal of production economics
120
(
2009
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10003872017
Saved in:
4
Optimal allocation of profit across companies operating with a joint salesforce
Albers, Sönke
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10001535796
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